Arts Leadership and Management Academy
Enhancing St. Louis arts and cultural organizations through a strengths-based approach to capacity building and leadership.
Wednesday, May 9, 2012
9 am to 12 pm
Communications planning is a strategic and focused attempt to reach an audience with a consistent message.Participants will learn the basics of strategic communication, including plan components and how strategic communications can help their organizations reach program and fundraising goals.
About the Instructor
Dersch has 19 years of public relations and communications planning experience for nonprofit and civic organizations. For the past seven years, she has been a strategist and superfan at 501creative, helping nonprofits create brands that are as powerful and exciting as the work they do. Prior to 501, Dersch served as a communications and public engagement consultant for Vector Communications and was the public relations officer for the City of University City. She recently served on the local board of the Association of Fundraising Professionals and is currently on the program committee. She is a past president of the Community Service Public Relations Council.